Marketing Manager CEE, FMCG, NAJ International

Currently, for one of our clients - a dynamically developing, international company delivering high-quality products and operating in the FMCG food industry - we are looking for an experienced and motivated professional for the position of:

Marketing Manager CEE

The ideal candidate is someone with a passion for data analysis, creating innovative marketing campaigns and a willingness to work in a fast-growing, international company. If you are a person who "lives the brand" and always puts the customer first, join our client's team to jointly achieve ambitious sales targets in the CEE region (85% of duties are responsibility for the Polish market).

Main Responsibilities:

Strategic Creation and Implementation: Develop and execute creative marketing strategies, focusing on reaching consumers through various channels (ATL, BTL, trade marketing, etc.) to maximize product reach.
Consumer Experience: Design and implement initiatives that increase engagement and loyalty, building positive brand experiences.
Marketing Communication: Direct all aspects of marketing communication, including advertising campaigns, promotions, social media activities, and PR to enhance brand visibility and marketing effectiveness.
Market Analysis: Deeply analyze market trends, consumer preferences, and competitor actions to identify unique market opportunities.
Brand Management and Development: Build a strong brand position, focusing more on values and engagement than direct sales results.
Creative and Strategic Thinking: Implement innovative and efficient marketing solutions to attract and interest various consumer groups.
Independent Collaboration: Work directly with marketing agencies and distributors to increase visibility and product sales.
Professional Development: Opportunity for professional growth and taking on greater marketing responsibilities in the CEE region as the business develops.
Collaboration with BU Europe: Actively participate in shaping the development strategy and directions for the region and distribution partners.

Requirements:

At least 5 years of experience in a similar position in the FMCG industry, preferably in the food sector.
Master's degree in Marketing, Economics, Communications, Management, etc.
Fluent in English, both spoken and written + negotiation skills.
Knowledge of all contemporary qualitative and quantitative market research methodologies and tools/databases (e.g., Nielsen/IRI, U&A, Equity trackers).
Strong analytical skills, ability to analyze market data and adjust marketing strategies.
Excellent communication skills, both written and verbal, in Polish and English.
Commitment to brand values and the ability to "live the brand."
Ability to work independently, manage projects, and collaborate with external partners and agencies.
Customer-centric thinking, orientation towards the customer, and a methodological approach to marketing sciences and behavioral studies.
Competence in business planning and P&L management.

We Offer:

The opportunity to work in a developing international company with ambitious goals in the Polish market and the potential for development in the CEE region.
Significant autonomy in shaping marketing strategy and influencing brand development.
Company car, work tools.
Salary commensurate with experience and professional skills.
Satisfying bonus system.
Health insurance.